Athletic Preeminence
Business Brilliance
Community Influence
"AGENCY"
We are not your conventional branding or sports agency
- ‘Agency’ in our world signifies the ability to take charge and cultivate a mindset that facilitates educated choices, focuses on outcomes, and seeks to achieve both immediate and lasting success by identifying routes to physical, mental, emotional, and spiritual well-being.
- We unlock boundless opportunities and amplify potential for extraordinary accomplishments in the interconnected and competitive arenas of athletics and business, while fostering altruism within communities.


HOLISTIC, VALUES-BASED LEADERSHIP COACHING
- Our approach develops and empowers multidimensional game-changers marked by their tenacity and influential and proactive attributes, no matter the game played.
- We strengthen agency among emerging and elite athletes and sports professionals who accomplish personal bests and are committed to outshining their rivals while sparking innovative and beneficial change.
"A LIFE CHANGING EXPERIENCE"
- SLA enables transformation in every facet of an individual’s life journey, promoting continuous personal and professional growth, advancement, and impact.
- Harness the transformative potential of sports and your influence by accessing a robust framework, resources, and thought leadership to guarantee a lifelong commitment to passion, purpose, and prosperity, ultimately leading to the establishment of a lasting legacy.
WHAT THEY ARE SAYING
“The coaches are PHENOMENAL. The customized process has helped build my confidence in sports as well as in the business world. ”
Shey PeddyWNBPA, Professional Basketball Player since 2010
“My NHL Player to Coach DREAM would not have happened without Joe's Team guiding me there!”
Kirk MullerNHL Coach, 19-year NHL Athlete - Stanley Cup Champion
“The personalized touch, flexible scheduling, and connections with real-world influencers - Joe and his Team gets us!”
Justin Morrow12-year MLS Athlete, MLSE Executive, Co-Founder BPFC
“Enlightening! Brilliant! Eye-Opening! A Wake-Up Call. Truly Amazing!”
MLSPA
“A LIFE-CHANGING experience!”
Stephany Skrba14-Year Active Athlete Professional Basketball
“I can describe the WFA Leadership Program in one word, AWESOME!”
Orlondo SteinauerCFL Coach of The Year, Grey Cup Champion
“ My WFA experience was life TRANSFORMING!”
Mark McKoyGold Medal Olympian, Health & Wellness Trainer
“The WFA process elevated my business - it was simply SPECTACULAR!”
Greg MillenNHL Alumni, Sports Broadcaster
“A truly AMAZING experience! I now feel confident about what’s next because I have an action plan – I’m NOT SCARED anymore.”
Victor Ulloa13-Year MLS Active Athlete
“The WFA Coaches SPEAK OUR LANGUAGE as athletes.
Alec Kann13-Year MLS Active Athlete
They knock down barriers and do everything in their power to make this an introspective and enriching experience for you.”
“I highly RECOMMEND WFA to ALL ATHLETES - they played a big part in my successful transition to the business world.”
Adam Jahn9-year MLS career, Retired 2022
“WFA enhanced my leadership skills and confidence both on the pitch and in the business world.”
Eric Miller11-year Active MLS Athlete
“I’m much more comfortable and better prepared for LIFE AFTER SOCCER when my playing career eventually ends.”
Scott Caldwell11-year Active MLS Athlete
Our COMMUNITY - over the years, our incredible members, clients, customers, & partners hail from:












