Unlock your full potential for limitless opportunities both in the game
and beyond it; fuel a lifelong journey of passion, purpose,
and prosperity while establishing a lasting legacy.
Athletic Preeminence
Business Brilliance
Community Influence
AGENCY
We are not an ordinary branding or sports agency.
“Agency” in our world is all about enabling you to take charge, to act as an effective agent for yourself, redefining expectations and harnessing your full potential and power for transforming achievements— unlocking potential and exemplary performances in the competitive arenas of athletics and business, as well as altruistic contributions within communities.
Agency is never losing sight of what truly matters—attaining harmonious balance among your mind, body, and emotions. It is not something to be discovered; rather, it is something to be cultivated.
HOLISTIC LEADERSHIP
The concept of agency for our community of trailblazers involves embracing a comprehensive, integrated growth approach attained through values-based leadership development aimed at fostering a positive influence as a catalyst of change.
SLA focuses on a holistic approach to competing and leading throughout your life journey, addressing the whole person—physical, mental, emotional, and spiritual well-being—cultivating a mindset of continuous improvement, boosting versatility, resiliency, and relevancy.
Our process encompasses self-awareness and self-development that fuels empowerment to effect creative and beneficial change, leading to remarkable results.
MORE THAN AN ATHLETE
Agency involves exercising full control and making informed, optimal decisions to lead a fulfilling life on your own terms.
We foster agency in high potentials and high performers by sharpening their focus so they can act as versatile catalysts who inspire and motivate others to collaboratively generate a positive impact.
SLA’s coaching is aimed at assisting elite multifaceted athletes and sport professionals in uncovering pathways to leverage their influence and harness the transformative power of sports for personal growth and societal change.
WHAT THEY ARE SAYING
“The coaches are PHENOMENAL. The customized process has helped build my confidence in sports as well as in the business world. ”
Shey PeddyWNBPA, Professional Basketball Player since 2010
“My NHL Player to Coach DREAM would not have happened without Joe's Team guiding me there!”
Kirk MullerNHL Coach, 19-year NHL Athlete - Stanley Cup Champion
“The personalized touch, flexible scheduling, and connections with real-world influencers - Joe and his Team gets us!”
Justin Morrow12-year MLS Athlete, MLSE Executive, Co-Founder BPFC
“Enlightening! Brilliant! Eye-Opening! A Wake-Up Call. Truly Amazing!”
MLSPA
“A LIFE-CHANGING experience!”
Stephany Skrba14-Year Active Athlete Professional Basketball
“I can describe the WFA Leadership Program in one word, AWESOME!”
Orlondo SteinauerCFL Coach of The Year, Grey Cup Champion
“ My WFA experience was life TRANSFORMING!”
Mark McKoyGold Medal Olympian, Health & Wellness Trainer
“The WFA process elevated my business - it was simply SPECTACULAR!”
Greg MillenNHL Alumni, Sports Broadcaster
“A truly AMAZING experience! I now feel confident about what’s next because I have an action plan – I’m NOT SCARED anymore.”
Victor Ulloa13-Year MLS Active Athlete
“The WFA Coaches SPEAK OUR LANGUAGE as athletes.
Alec Kann13-Year MLS Active Athlete
They knock down barriers and do everything in their power to make this an introspective and enriching experience for you.”
“I highly RECOMMEND WFA to ALL ATHLETES - they played a big part in my successful transition to the business world.”
Adam Jahn9-year MLS career, Retired 2022
“WFA enhanced my leadership skills and confidence both on the pitch and in the business world.”
Eric Miller11-year Active MLS Athlete
“I’m much more comfortable and better prepared for LIFE AFTER SOCCER when my playing career eventually ends.”
Scott Caldwell11-year Active MLS Athlete
Our COMMUNITY - over the years, our incredible members, clients, customers, & partners hail from:
