Athletic Preeminence
Business Brilliance
Community Influence
"AGENCY"
We are not a conventional branding or sports agency
- In our world, ‘agency’ represents the act of taking initiative while maintaining a focus on what truly matters—merging talent, passion, and purpose to boost potential and establish a balance between immediate and future goals.
- Agency is the power to shape one’s life and influence the surrounding world by making informed and optimal decisions, ultimately driving potential and positive transformation to lead a fulfilling life on one’s own terms.
- Through a multidimensional strategy that takes into account all aspects of life, we emphasize the interconnections between sports, business, and community, along with physical, mental, emotional, and spiritual well-being.
A HOLISTIC GRIT FOCUS
- Exceptional leaders, who embody high agency, are defined by their influential and proactive demeanour, their capacity to recognize opportunities, and their resilience when confronted with challenges.
- They act with a sense of agency, accompanied by a sense of ownership and accountability, cultivating self-confidence and the belief in their ability to navigate any situation while maintaining control over their actions.
- Throughout their life journey, they compete and enjoy personal bests, with a commitment to surpassing the competition, regardless of the context, while inspiring and leading others.
"A LIFE CHANGING EXPERIENCE"
- We foster agency among emerging and high-performing individuals—our unique approach is in developing multifaceted game-changers, empowering individuals to initiate creative and positive transformations.
- Self-awareness accelerates personal development, reveals optimal pathways, and unlocks one’s full potential, thereby enhancing boundless business opportunities and partnerships.
- We inspire change by leveraging the power of storytelling and the influence of sports for personal and business advancement and societal progress, fueling a lifelong pursuit of passion, purpose, and prosperity while establishing a lasting legacy.
WHAT THEY ARE SAYING
“The coaches are PHENOMENAL. The customized process has helped build my confidence in sports as well as in the business world. ”
Shey PeddyWNBPA, Professional Basketball Player since 2010
“My NHL Player to Coach DREAM would not have happened without Joe's Team guiding me there!”
Kirk MullerNHL Coach, 19-year NHL Athlete - Stanley Cup Champion
“The personalized touch, flexible scheduling, and connections with real-world influencers - Joe and his Team gets us!”
Justin Morrow12-year MLS Athlete, MLSE Executive, Co-Founder BPFC
“Enlightening! Brilliant! Eye-Opening! A Wake-Up Call. Truly Amazing!”
MLSPA
“A LIFE-CHANGING experience!”
Stephany Skrba14-Year Active Athlete Professional Basketball
“I can describe the WFA Leadership Program in one word, AWESOME!”
Orlondo SteinauerCFL Coach of The Year, Grey Cup Champion
“ My WFA experience was life TRANSFORMING!”
Mark McKoyGold Medal Olympian, Health & Wellness Trainer
“The WFA process elevated my business - it was simply SPECTACULAR!”
Greg MillenNHL Alumni, Sports Broadcaster
“A truly AMAZING experience! I now feel confident about what’s next because I have an action plan – I’m NOT SCARED anymore.”
Victor Ulloa13-Year MLS Active Athlete
“The WFA Coaches SPEAK OUR LANGUAGE as athletes.
Alec Kann13-Year MLS Active Athlete
They knock down barriers and do everything in their power to make this an introspective and enriching experience for you.”
“I highly RECOMMEND WFA to ALL ATHLETES - they played a big part in my successful transition to the business world.”
Adam Jahn9-year MLS career, Retired 2022
“WFA enhanced my leadership skills and confidence both on the pitch and in the business world.”
Eric Miller11-year Active MLS Athlete
“I’m much more comfortable and better prepared for LIFE AFTER SOCCER when my playing career eventually ends.”
Scott Caldwell11-year Active MLS Athlete
Our COMMUNITY - over the years, our incredible members, clients, customers, & partners hail from:
