WFA Founder Joe Jackman

Joe Jackman

President, Founding Partner

With over two decades of pioneer building experiences in the elite and professional athlete development and career transition fields, Joe is a highly regarded strategist and thought-leader in the Business of Sport industry.
A driven competitor – a former NCAA D1 scholarship athlete turned ‘Corporate Athlete’ – Joe climbed the ranks in progressive, integrated business development, marketing, branding, operations, and transformative leadership roles.
He has quarterbacked both disruptive start-ups and established global brands, managing and inspiring teams, and coaches, mentors’ influential executives, and forward-thinking athletes. Throughout his career, he has followed his passion to minimize tumultuous change by empowering others, fueling peak performances, sustainable success, and purpose in sport, business, and life.
A change agent, Joe sets the overall business strategy and direction for Won For All (Formally HLG). Knowing you’re are only as good as the talent that surrounds you, Joe has built a world-class team. With his authentic, transparent, and inclusive leadership style, he drives team engagement by creating a positive, high-performance culture that fuels growth and results for the game-changing start-up.
As an Intrapreneur, Joe created first-of-it kind roles, spearheading growth and expansion strategies for three international companies. This included building a global sports practice for an HR consulting firm, serving as a National Vice President for the leader in the talent management industry, and leading a SaaS technology, Silicon Valley startup into Canada.
An innovative thinker and successful solopreneur, Joe leveraged his niche sports market expertise, experiences, and influencer network to become an investor-backed entrepreneur. Joe pioneered the leadership development and career transition programs for athletes and their stakeholders, including the NHL, NFL, and presently MLS. Today he continues to forge visionary, new paths for the tech-enabled, disruptor Won For All.
A loving, proud father and youthful, energetic grandfather, Joe thrives when learning, growing, and helping others. His giving and paying-it-back community experiences include serving as a competitive sports coach for over a decade, mentoring students and entrepreneurs, and fundraising, brand ambassador roles for those in need, at Women Shelters and Big Brothers.