Max Dawson

VP Talent Management

Won For All (Formally HLG) Partner and a member of the strategic management team, Max Dawson leads Won For All’s Talent Management Practice (TMP).

With a focus, exclusively on the niche Business of Sports market, his practice area includes Executive Recruitment, Assessments, Leadership Development Branding, Career Transition Coaching, and Outplacement. He leads the overall business and relationship development efforts and in recruiting top talent for Won For All as it continues to grow and expand its TMP division.

With nearly a decade of Executive Recruitment, Corporate Sponsorship, Business and Relationship Development experiences, and expertise, Max leverages his in-depth knowledge of North America’s corporate and sporting landscape to partner with leading business professionals, national sporting organizations, and corporations to help them surpass their business goals.

Max previously lead the Canadian Operations of a Global Boutique Sports Recruitment firm (SRi) focused on sports media, content, and technology. He also served as a sponsorship executive for the Edmonton Oilers of the National Hockey League. Max was a 3-sport Varsity athlete competing in Soccer, Basketball, and Rugby.

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