Dir. Community & Digital Engagement
Sirena Adaugo Alise Amarikwa is a creative brand specialist who brings a wealth of cross-industry knowledge, creativity, humor, and experience to her role as Director, Community & Digital Engagement at Won For All.
She is a driven entrepreneur, retired pro 100m hurdler, mother, and wife. A rock star in her own right, she is owner of EVLV, Inc. a digital cultural creative marketing agency specializing in evolving and elevating athletes, business, and personal brands. As well as co-founder of EvolveNFT’s, a platform that makes it easy and fun to engage with and invest in high-quality NFTs from their creation to their moon!
In her role with Won For All, Sirena will develop, execute and champion our creative digital community engagement strategy, growing our social media voice through communications that attract and captivate our elite, professional athletes, and business of sport leader audiences.
A 2016 Olympic hopeful, Sirena competed internationally in the 100-meter hurdles, while pursuing a professional track and field career, placing 14th overall at her first USA Nationals Competition.
She currently sits as the Director of Brand and Digital Strategy for Black Players For Change (BPC) and is the first female within the organization.
With over 12+ years in the digital and sports space, Sirena is excited to join the Won For All team and looks forward to creating a win – win – win environment for all!