Steven Caldwell

Head of Global Soccer

A Partner in Won For All, Steven brings his 17-years of international football and North American soccer experiences to provide a players perspective which is an integral part in Won For All’s strategic growth of its game-changing Athlete Leadership, Brand Development & Transition Programs.

Built by athletes, for athletes, Won For All leverages Steven’s elite athlete leader experiences – former professional Premier League footballer – and others like him, to unleash the full potential of its world-class clients, both in the game and beyond it.

Steven made his successful transition from the game to become an executive and entrepreneur. Presently he is an on-air analyst for TSN Canada, and a coaching staff member for the Canadian Men’s National team.

Previously, Steven served as Director of Corporate Development at Maple Leaf Sports & Entertainment, leading strategic deliverables for partnerships which included BMO, Kia, Adidas, Expedia, Unilever and Tim Hortons, as well as MLSE community grassroots soccer initiatives. Steven remains passionately committed to amplifying the future of the beautiful game as the President of the Oakville Blue Devils.